In a time where Americans will drive the extra mile if it means they’ll spend less on gas, there’s a flourishing new type of energy drink that costs 20 times as much per ounce as Coca Cola – the energy shot.
More and more people are turning away from $3 cups of coffee, and picking up these $3 2-ounce energy shots – and most of them taste disgusting.
The demand for energy shots is expected to double this year, reaching $700 mil in sales – and a majority of those sales will be of Living Essentials’ 5 Hour Energy drink, the first energy shot on the market.
Several companies are already following in 5 Hour’s footsteps – energy shots such as 6 Hour Power, Fuel 7 Hour, and 8 Hour Energy are all attempting to tap into this new industry.
Though it sounds similar, 8 Hour Energy has raised the bar a little higher for the competition. Aside from caffeine, it includes Acai, Gogi, and Tahitian Noni – three popular berries known for their dietary and energizing properties. Currently, the only other way to get a serving of Acai berry is to purchase a $40 bottle.
Aside from the health-benefits, 8 Hour Energy has zero carbs or calories, and it tastes good!
“I’ve seen the 5 Hour ads plastered all over the media. But if people read the labels before they buy, I think they’ll go for 8 Hour Energy. It’s just a better quality product,” says Darin Steen, one of the top ranked health and fitness instructors in the world.
In a blind test conducted at the University of Florida, 9 out of 10 students preferred the 8 Hour shot over 5 Hour Energy. Another study gave out samples of the Mr Energy 8 Hour shot during finals week, and students returned with rave reviews.
“Wow… after taking the 8 Hour Energy, not only was I able to stay up to study for finals, I picked up a basketball game after! Without it, I probably wouldn’t have managed to do either,” laughed Troy Smith, a senior majoring in Finance.
“Mr Energy 8 Hour Energy shots are amazing. I stayed energized and focused, and totally aced my final. It’s like time in a bottle,” said Stephanie Wilcox – a student at the UF College of Dentistry.
Despite 5 Hour Energy’s 60 million dollar advertising budget, Bhelliom Enterprises, 8 Hour Energy’s developer, believes their superior product needs only word-of-mouth to prevail. “The ingredients speak for themselves,” says Bhelliom Enterprises’ CEO, Casey McCarthy.
